Articles
- Good Web Site Design Features
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As a professional web design business, we have created and re-created many sites. The "great" ones have certain things in common. We thought we'd share those elements with you…
1. Easy to read. If background colors or images are used, the text on top of the background should be in a color that can easily be seen. Use a color scheme that complements and is pleasing to the eye. White space between images and sections of text make a page easier to view. Read more... - Does your web host affect search engine optimization
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Most people will lease hosting from a company, just because they find a great deal. They don't even stop to think of the long term affects of the company's policies. Believe it or not, your web host has a dramatic involvement in your search engine rank potential.
Read more... - Web Hosting In Easy Steps
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If you want to take part in the internet as a business, information resource, directory, or as a hobbyist wanting to share data, information and knowledge with the many people and communities on the internet, you have to contain this in a central spot on the internet. You have to own a piece of space in cyberspace.
Web hosting empowers you and anyone with a computer and internet connection to own a piece of cyberspace. In your space, you can have news, bulletins, documents, data, files (your web site) and your own post office (mail server) to accept mail, all in the context of you or your business. This is your space and to get this space you either have to own a piece of the physical internet with a network connection to the internet backbone and computer(s) operating as server(s) offering access to your files and post office, for people on the internet to view your web site or send and receive email with you. Read more... - Helping you navigate through the web hosts
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Computers, Internet, Web sites - what do they all mean? Hey, you’re probably not a technophobe, I mean you own a microwave right? Just push a few buttons and the food cooks itself-easy. Now, they tell you the best way to share information, have a business, and generally communicate in life, are on the Web. I don’t know about you but for me the Web conjures up visions of a giant spider whose sole intention is to turn me into a tasty appetizer. Computers scare me. People say they’re the tool of the future, but I find them to be quite alien, especially compared to my lawnmower! Read more...
| Ecommerce Web Design Options |
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eCommerce web design is a lot more than just putting your company brochure on the net or adding an internet shopping cart to your existing product catalog. There are some fundamental differences between doing business online and doing business the traditional way. Before you design your business web site, you must know what specific goals you desire to achieve with your business web site, determine how best to meet your goals based on your budget, and then determine what software and services you will use to design your e-commerce web site. Web Site Business Objectives A small business web site can do many things. This can include: - Generate Leads. Pre-sell your business services and products to generate telephone, e-mail, or online form leads from customers. - Generate Sales Quotes. Solicit or generate automated quotes that in turn generates a customer sale or lead. - Generate Advertising Revenue. Display online content and free services with affiliate or ad network advertisements that generates advertising revenue from your merchant partners. - Provide A StoreFront. Host online catalog that fully automates the customer purchase and communications process. - Generate Customer Traffic. Generate customer traffic from search engines and business directories to pre-sell your product or service. Traffic is then re-directed to you main web site or product web pages. Your e-Commerce web site design is greatly influenced by your specific web site objectives for your small business. eCommerce Web Site Design Fundamentals A web site is a lot more or even a lot less than a traditional store. There are more considerations with ecommerce web site design versus a traditional store. Web design considerations include: Customer Friendly: Present a professional image, offer customer convenience, have good sales copy, and just make it easy for the customer to make the desired response (click, lead, sale). Search Engine Friendly. For most online businesses, most customer traffic comes from search engines like Google, Yahoo!, or MSN. If part of your e-Commerce web site design strategy is to generate search engine traffic, you will need search engine optimization expertise to succeed. Buy it or grow it. Web Site Automation Tools. There are thousands of web site tools such as shopping carts, content management systems, e-mail auto-responders, payment processors, search engine optimization tools, online bulletin boards, traffic analyzers, and advertising management tools. Some of these tools are cheap and some are expensive. If you do not have the expertise to evaluate these products, it is probably best that you do not make any major investments in expensive web site tools. Wait until you become knowledgeable enough to evaluate web tools and add-ons for your business web site and that you have a specific need. Costs. Costs, of course, are a key consideration for any e-Commerce web site design solution. You can usually purchase web site tools and services up-front or by subscription. Subscriptions can help you with your cash flow up-front. Usually you do not need to make any long-term commitments with subscription software or services. Subscriptions are good because as you become more knowledgeable of specific web site solutions you can add and drop web tools and services at will. Buying software up-front is good if you know that you will definitely use the software for a long time (1 to 3 years). Web Site Design Options eCommerce web site design options can range from doing it yourself with web design software such as Microsoft FrontPage or outsourcing the entire web site development to a web design company. For a business, a free site with a free web site builder is not the answer. A free solution will not generate the desire response from the customer, is not search engine friendly, and is limited in growth for web site add-ons. A free affiliate site can be OK for making a sale, but have another method to generate traffic to your affiliate site as search engines will rarely give high rankings to cloned affiliate sites. Here are some e-Commerce web site design options: Do-It-Yourself. Buy web design software and do it yourself. Good option if: technically inclined, marketing skills, part-time web publisher, limited budget. Do-It-Yourself Using Templates. Buy web site templates, web design software, and do it yourself. Good option if: technically inclined, marketing skills, supplement with low cost web design services. Do-It-Yourself Using Web Site Builder Solution. Buy business web solution service. Good option if: not technically inclined, have marketing skills, and willing to make some investment. Do not waste your time with a site builder that just clones a snazzy web site. You will not get a web site that generates traffic or sales. eCommerce Web Site Design Company or Consultant. Outsource your web design work. Good option if: not technically inclined, limited marketing skills, medium-to-large budget As with any business there are risks. In evaluating an ecommerce web design solution it is best to know your objectives, have enough business knowledge to evaluate your web service suppliers as well as your business web tools, and maintain a positive cash flow.
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